Navigating the Shifting Global Screen Production Sector
  • Sun, 6 October, 10:15 - 12:00  |  Day 2
  • Event Room A
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Asian Film Commissions Network (AFCNet) is hosting a special seminar titled "Navigating the Shifting Global Screen Production Sector" to celebrate its 20th anniversary. This seminar will examine the current state and future of the global film production industry, exploring best practice in key elements of screen sector development: automatic incentives, infrastructure, workforce capacity, physical infrastructure, film-friendliness, diversity, equity and inclusion, sustainability, and stakeholder engagement.

Leon Forde, Managing Director of Olsberg•SPI, a global creative industries consultancy, will serve as the keynote speaker and discussion moderator, analyzing global production industry trends and the current situation in the Asian region. Forde will identify the main challenges faced by film commissions worldwide and share key findings from Best Practice in Screen Sector Development. This study, from Olsberg•SPI in collaboration with the Association of Film Commissioners International (AFCI), is a full update and expansion of an influential 2019 report.

Following this, Luke Azevedo, Vice President, Creative Industries, Operations & Film Commissioner of Calgary Economic Development, will present a case study on successfully attracting the filming of HBO's popular series The Last of Us (2023). Azevedo will share key strategies for attracting and supporting large-scale productions, ways to overcome challenges, and experiences in leveraging regional strengths.

The latter part of the seminar will feature a panel discussion on "Adapting to Change: Diverse and Proactive Film Commission Strategies." Representatives from the Japan Film Commission, Jordan Film Commission, Busan Film Commission, Bhutan Film Commission, and Calgary Economic Development will participate, discussing responses to rapid industry changes, strategies for attracting international productions and stimulating domestic productions, development of incentives, workforce, and infrastructure, location management and sustainability, and collaboration with key stakeholders, among other topics. The panel will also discuss the unique challenges and opportunities in each region.
Keynote Speaker, Moderator
Leon Forde (Managing Director, Olsberg•SPI London)

Leon is SPI’s Managing Director, leading and delivering high-level strategic advice, insight and business planning for the company’s global client base. Current and recent projects include economic impact studies of production incentives in the US state of Georgia, Spain, and Iceland, studies on the potential impacts of new national production incentives in Brazil and Mexico, The Cultural Dividend Generated by Ireland’s Section 481 Film and Television Incentive, a ground-breaking study for Fís Éireann/Screen Ireland, Best Practice in Screen Sector Development for the Association of Film Commissioners International (AFCI), and a crew mapping and skills forecasting study for the British Film Institute. With extensive knowledge of production strategy and incentives, Leon has overseen the creation and development of sectoral policy and funding mechanisms in a wide range of markets globally. Leon is also a judging chair for Screen International’s Global Production Awards and is a member of the British Academy of Film and Television Arts (BAFTA).

Panel
YANG Jongkon (Managing Director, Busan Film Commission)

Jong Kon YANG is the Managing Director of Busan Film Commission, with over 20 years of experience as a producer and distributor. His career spans both creative and administrative realms, including key roles at Korea Film Commissions & Industry Network, Jeonju Film Commission, and Bucheon International Fantastic Film Festival. Yang's producer credits include Baby and I, The Executioner, and Revenger. His experience encompasses various aspects of the Korean film industry.

Tenzin GYELTSHEN (Program Officer for the National Film Commission, under the Bhutan InfoComm and Media Authority)

Tenzin Gyeltshen is a dedicated professional with a BA in Political Science and Sociology from Sherubtse College, Royal University of Bhutan. His career began in the civil service as an assistant information and media officer, where he played a key role in developing the film sector and was instrumental in establishing the National Film Commission of Bhutan. Currently, Tenzin serves as a Program Officer for the National Film Commission, now under the Bhutan InfoComm and Media Authority. He is also the member secretary of the Committee for Selection of Films for International Awards (CSFIA), responsible for submitting Bhutanese films to the Oscars and other international awards. Additionally, Tenzin serves as the Economic Stimulus Program (ESP) focal official for film sector development and serves as the interim president of the KOICA Alumni of Bhutan (KAB). His work reflects his deep commitment to advancing Bhutan’s film industry and fostering international recognition for Bhutanese cinema.

Mohannad Al BAKRI (Managing Director, The Royal Film Commission - Jordan)

Mohannad Al BAKRI is the Managing Director of The Royal Film Commission Jordan since 2019. He is responsible for the overall management of all projects and programs run by the RFC, through working with RFC board and teams to develop the audiovisual industry in Jordan and regionally. Under his leadership, Jordan has become a prime location for filming several major productions, including Dune, Dune: Part Two, Rebel, The Martian, Aladdin, Transformers, and John Wick: Chapter 4. Previously, he served as the Executive Producer for films such as A 7 Hour Difference, Line of Sight, Transit Cities, and When Monaliza Smiled.
Bakri is Executive Committee Member at the newly established Olivewood Studios, a member of the Advisory Board of the Faculty of Architecture and Design at the University of Science and Technology, and a board Member at Amman International Film Festival. He has also served as a jury member for various film competitions locally and regionally. Mohannad Al Bakri's extensive experience and leadership have significantly contributed to the development and recognition of the audiovisual industry in Jordan and the region. His strategic vision and dedication continue to drive the success and growth of The Royal Film Commission Jordan.

SEKINE Ruriko (Secretary General, Japan Film Commission)

Ruriko SEKINE, Secretary General of Japan Film Commission was born and raised in Nagasaki, Japan. After graduating high school, Sekine moved to Michigan U.S. and spent almost 10 years. On return to Nagasaki, Sekine worked as a local magazine editor for a few years, then changed career to regional film commissioner. Sekine spent almost 5 years in Nagasaki as the Prefectural Film Commissioner until relocating to Tokyo in 2008 to establish the Japan Film Commission.

Case Study Presenter, Panel
Luke AZEVEDO (Vice President/Film Commissioner, Creative Industries & Operations of Calgary Economic Development)

In 2007 Luke joined Calgary Economic Development as the Commissioner for Film, Television and the Creative Industries, Luke works with Studios, government, unions & producers in Southern Alberta to facilitate and develop local projects and attract new foreign film, television & digital media productions to Alberta. Prior to joining CED, Luke was the Director of the Creative Electronic Environment, as well as the Banff New Media Institute and the Acting Director of Literary Arts at The Banff Centre, where he developed and directed television and interactive media facilities and personnel. Prior to Banff, he was owner operator of VisionWorks Commercial Productions. Luke worked with Hockey Canada through four Olympic Games as well as numerous Junior and Women’s World Championships. During this period Luke also was the broadcast liaison for the Calgary Flames hockey operations. In 2014 Luke was named as one of Venture Magazine’s 50 most influential Albertans. In 2023 Luke was elected to the Board of Directors of the Association of Film Commissioners International (AFCI), a global consortium of over 300 film commissions across six continents. As one of 10 board members, Luke is the sole city commissioner among country, region and state commissions. In addition, Luke has been awarded Queen Elizabeth II’s Platinum Jubilee Medal by the Province of Alberta, recognizing his work and dedication towards elevating not only Calgary but Alberta’s reputation as a global production center for the Creative economy and content creators of all platforms and genres.